Did you know that over $200 billion is spent each year in advertising
and marketing research in the U.S. alone? While a huge piece of the pie
is geared toward advertising and promotions, much is also spent on
marketing research, including opinion surveys.
Top
companies actually pay for surveys and surveys are essentially
consumer opinions on top of information regarding demographics. Surveys,
especially online surveys, are a convenient way to find out what our
opinions are on current products and what we think companies should be
producing and why.
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In order to produce goods and services that can best meet the needs of
consumers, companies need to understand how consumers think and feel.
They need to know why we choose certain products and avoid others. They
need to know details that affect our purchase like product benefits,
pricing, value for money, social acceptance, even stuff like scent,
color and packaging.
The more detailed they know about our spending habits, the more likely
they can produce goods and services that attract us. The more we buy
their products, the more they make money. It’s that simple.
Companies spend a lot on marketing research because consumer tastes are
dynamic. We can easily change or be swayed by simple devices like
marketing campaigns or celebrity endorsements.
Even a simple tweak of
product packaging can make us either love the product or avoid it like
the plague. And the only way companies will know what goes on in
consumers’ brains is to find out through surveys.
What you get for having your say
Online paid opinion surveys typically start at $2 for typical surveys
and more than $50 for participation in focus groups.
What
are the different types of paid opinion surveys?
Cash survey sites offer cash and entries for cash sweepstakes for every
survey completed by a member. Prize surveys are those that offer
incentives in the form of gift certificates and goods instead of cash.
Paid-to-try surveys offer cash, gift certificates or goods to members
who try or test products and services from various companies.
What is involved in a paid
opinion survey?
Basically, you just need to answer a ready online questionnaire, which
will take you about 10 to 30 minutes depending on the length.
For some
surveys, you will need to complete a preliminary questionnaire (even if
you have already have a profile) to check if you are qualified for that
particular survey. You can also participate in focus groups, which
usually pay higher and last up to 2 hours.
How to participate
First, you need to become a member
to gain access to paid opinion surveys. You will need to register and
provide information like age, location, marital status, family
background, hobbies, personal habits and interests. This is necessary to
create a member profile so it will be easier to match you with available
surveys.
You can then log on to the site anytime to check for surveys you are
qualified for. To make it more convenient for you, online survey
companies also notify you through emails if a survey is available for
you to participate in.
How
much pay can I expect to receive?
Depending on the type and length of the survey, you get paid from $2 up
per survey. Focus groups pay more. Some surveys will earn you gift
certificates or entry into a sweepstakes where you can win either cash
or goods. Others offer points instead of cash and you can redeem these
points for goods or gift certificates.
Not all surveys are legitimate.
There are scam surveys lurking in the net for gullible surfers. Remember
that if the offer is too good to be true, it just might be. Beware of
sites that claim you can earn enough money to go full time. This is
improbable. While you can earn money, the amount is only good as extra
cash and can probably pay some of your bills, but it will not be enough
to handle all your expenses.
Legit online opinion surveys are also free. There is no need to pay for
membership. However most paid membership sites offer a list to top pay
surveys, and convenient location of all links, plus most come with
special time saving software to help fill out the membership forms. To
find the best paid
survey site click here!
Why
Profitable Paid Surveys Online Are Not a Myth!
Yes,
believe it or not, the Tooth
Fairy, Santa Claus, and Snow White may be stuff that fairy tales are
made of but profitable paid surveys online do exist.
Unfortunately, they’re just like Dorothy’s home in Kansas: it will
take you quite a while and a few obstacles to overcome before you can
follow the yellow brick road properly.
What are Paid Surveys?
Paid surveys are indeed what they imply they are: surveys – which can
take various forms, depending on the needs of the company – which,
upon answering, will reward the respondent either by cash or non-cash
items.
Who Can Answer Paid Surveys?
Some surveys don’t care about the demographics of their respondents:
they can be of any age, gender, and location, just as long as they can
answer the questions in the survey honestly and capably. Other surveys
however require their respondents to characterize their target market.
These are necessary if they have a specific objective to attain, and
they’re using paid surveys to help them understand their target
market better.
Where Can You
Find Paid Surveys?
Although most people have only learned about paid surveys through the
Internet, paid surveys are actually a time-tested market research
method. Sales, marketing, and research departments of companies are
usually the ones assigned to conduct paid surveys.
They can call you on the telephone, send you a letter, or invite you
to drop by their office. All expenses incurred in relation to the
survey are usually covered by the company. Respondents are either
chosen randomly or according to how they match a certain criteria.
What Do You Need to Take
Advantage of Profitable Paid Surveys Online?
Companies that directly or indirectly allow you to profit from paid
surveys will typically ask you to submit the following: Email
Address – You need to have a valid email address to register an
account in these companies.
Personal Information – You’ll also have to submit personal details
about yourself, such as your name, address, contact number, age,
gender, and other characteristics that are usually important to
research studies.
How to Choose a Profitable
Paid Survey
There are two types of companies online that are offering profitable
paid surveys: the first are those who are directly conducting and
paying for the surveys you’re going to answer while the second are
referred to as “middleman” companies.
If you’re working with the first, there’s little to worry about.
If you’re working with the second type, that’s when you should be
careful about which company to transact with.
Most middleman companies will offer you lots and lots of information
about how wonderful paid survey opportunities are. The
information they’ll offer can be divided into four classifications:
Official Documents – These companies are proud to provide you with
documented evidence proving the earning potential of paid surveys. Of
course, you should always remember that similar to network marketing
companies, the fact that one member’s earning well and regularly
doesn’t automatically mean you’ll enjoy the same rewards as well.
Guarantees – Unless they’re willing to offer you a clear,
black-and white, 100% money back guarantee in the event that you
don’t earn as much as they promised you would, you shouldn’t place
too much faith on their guarantees. These are just words, after all.
Testimonials – Remember that anyone can be paid to do
testimonials, so unless it’s someone you know and trust that’s
vouching for the company, be careful of whom you trust.
If you do find a company that you’re impressed with, the next thing
you should do is check it out with the Better Business Bureau.
They’ll be able to tell you if they’ve received any complaints
regarding the company. But if the BBB doesn’t have anything bad to
say, that doesn’t put them completely off the hook yet. It could
just be that none of their victims have ever thought of reporting to
the BBB.
The next thing to do is study the terms and conditions of the
contract. Check the membership fee. If it’s a substantial amount of
money, be very wary indeed. Don’t neglect to read the fine print
because it’s usually the section that contains loopholes which are
to YOUR disadvantage.
If it passes that last inspection then congratulations! You’re lucky
to have found a legitimate profitable paid
survey!